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Enhancing your Web Presence

What’s In A Name? Choosing Your URL The right URL will drive traffic to your site and define you to the world. That is why Stanford University’s Center for the Study of Poverty and Inequality, chose inequality.com. If your center has a large and difficult name, consider a shorter URL; fidcap.org, for example, is easier… Continue Reading

Enhancing your Mission Message

Frame The Debate to Your Advantage Most of you are already familiar with the work of the brilliant linguist George Lakoff and already own the book “Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progressives” (if not, stop reading this page and get it at Amazon!). But what… Continue Reading

Media Relations

Media Choices There are essentially four different major media – print, newspaper, broadcast, and online, to target for story opportunities. Your pitch may differ depending on the type of publication, and the method that each editor prefers to receive their information will also vary. Some prefer emailing, some prefer receiving your press kit directly in… Continue Reading

Your Organization’s Identity

Creating a recognizable identity for your organization is crucial to making an impact amidst a crowded market. A positive brand identity needs to be established throughout your strategic, integrated communications program so that you build equity and recognition. For a quick look at the branding process, and to see how much you know, take the… Continue Reading

Branding Products or Services

Branding your product or service is necessary to create mindshare and to build donor and client loyalty. While product and service brands are subcategories of your organization’s identity, it is important to keep your corporate presence strong. Create a common liaison both graphically and contextually. If you are selling products or services, the same ideas… Continue Reading

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