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Social Media and Your Organization

Why Social Media? In this article, we will introduce social media, and explain why entering the social media arena should be done planfully, as a strategic step and part of an overall communication strategy for your organization. Used wisely, social media is a powerful tool, capable of expanding your reach, fostering goodwill, and even –… Continue Reading

Grant Writing Tips

A Dozen Rules of Thumb For Obtaining Grants for Your NGO Everyone who has ventured to start up and run a non-profit, non-government organization knows first and foremost that cash flow is critical to success. It allows you to focus on your purpose for starting the NGO and gives you the bandwidth to hire help,… Continue Reading

Media Relations: The Press Kit

An effective press kit is not crammed with any and all information you deem important about your company. Instead, keep the information concise and limited, offering only the most vital information that well positions and describes your company while offering only newsworthy stories. Ideally, create a ‘core’ press kit with information that does not change… Continue Reading

Enhancing your Web Presence

What’s In A Name? Choosing Your URL The right URL will drive traffic to your site and define you to the world. That is why Stanford University’s Center for the Study of Poverty and Inequality, chose If your center has a large and difficult name, consider a shorter URL;, for example, is easier… Continue Reading

Enhancing your Mission Message

Frame The Debate to Your Advantage Most of you are already familiar with the work of the brilliant linguist George Lakoff and already own the book “Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progressives” (if not, stop reading this page and get it at Amazon!). But what… Continue Reading

Media Relations

Media Choices There are essentially four different major media – print, newspaper, broadcast, and online, to target for story opportunities. Your pitch may differ depending on the type of publication, and the method that each editor prefers to receive their information will also vary. Some prefer emailing, some prefer receiving your press kit directly in… Continue Reading

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